BAM DIGITAL MEDIA, LLC

BAM Digital Media | Digital Literacy Architect | Schnelle Acevedo
15 Years Inside the Platforms Your Students Use — Still Creating

Reduce Classroom Conflict Caused by
Student Digital Behavior

Most schools aren’t dealing with a discipline problem—they’re dealing with behavior that starts online and shows up in the classroom.
We help you fix that with clear structure, not more rules.

“The kids were engaged the entire session—teachers noticed a difference immediately.” — NYC School Coordinator, Brooklyn Public Schools
NYC & NYS Certified MWBE Brooklyn Public Library Partner Project PIVOT Eligible PIX11 & Fox 5 Featured
Right Now

Dealing With Digital Issues Right Now?

If group chats, screenshots, or online drama are showing up in your classrooms, you don’t need another assembly—you need structure.

Students are being influenced by platforms every single day. Most schools just haven’t had the time or tools to address it directly.

We don’t have a behavior problem—we have a training gap.

The good news: this is fixable. And it doesn’t require a full curriculum overhaul to start seeing results.

Done-for-You

Digital Behavior Reset Plan
(2–4 weeks)

A done-for-you plan that helps your school reduce conflict quickly and gives your teachers clear tools to handle what’s happening right now. No long rollout. No extra work for your staff.

See How the Reset Plan Works →
Start Here

What Does Your School Need Right Now?

Urgent
If things are happening right now
Digital Behavior Reset Plan

Group chats, screenshots, online conflict, or student behavior spilling into class

A short-term, done-for-you solution to stabilize behavior and support your teachers immediately. No wait. No full rollout required.

See the Reset Plan →
Long-Term
If you don’t want this problem to keep happening
Full Digital Literacy Program

You need something consistent across classrooms or grades—not a one-time fix

4, 8, or 12-week programs. We help you implement a system your school can actually sustain, with real outcomes built in.

View the Full Program →

You want to bring this into your school and see how it lands before committing to more

A focused 60–90 minute session for students, staff, or families. In-person or virtual. Project PIVOT eligible.

Book a Workshop →
Why This Keeps Happening

Why This Keeps Happening

Students are being trained by algorithms every day. They understand how to use platforms—but not how those platforms shape behavior.

  • Online issues don’t stay online—they follow students through the school door every morning
  • Small situations escalate quickly because platforms are designed to amplify emotion, not reduce it
  • Teachers are left reacting instead of preventing, with no framework for what they’re actually dealing with

This isn’t about more rules.
It’s about giving students the awareness they’ve never been taught.

How We Help

We Don’t Just Teach This—We Help You Implement It

Most schools already have materials. The real challenge is getting something used consistently across classrooms. That’s where we come in.

  • Done-for-you short-term intervention through the Reset Plan
  • Full program rollout support for schools ready for something sustained
  • Teacher guidance and ready-to-use materials included
  • Parent communication tools to reinforce learning at home

We make sure this doesn’t just get taught—it actually works in your school.

Programs

Programs That Build Long-Term Change

01
Digital Literacy & Online Safety

Helps students understand digital behavior, social media influence, cyberbullying, algorithms, and online decision-making—so the conflict stops before it starts.

View Program →
02
Digital Skills & Career Pathways

Helps students create content, build portfolios, and understand real-world digital opportunities—turning screen time into skills they can use.

View Program →

Hands-on creator education covering podcasting, blogging, Canva, newsletters, and building a real digital portfolio ready for college and careers.

View Program →
Proof

What Schools See

Reduced digital conflict and classroom disruption Students make different choices when they understand how platforms are designed to escalate behavior
Increased student awareness around online behavior They leave with a framework they apply every time they pick up their phone—not just during the session
Teachers feeling more confident handling situations Educators gain language and protocols for digital conflict—not just rules to enforce
Better alignment between school and home Parent workshops give families the same tools—so the conversation continues after the bell rings

“Schnelle brings real-world expertise from major brands directly into the classroom. The kids were engaged, the teachers learned just as much, and the content directly addressed what we’re seeing with our students.”

— NYC School Coordinator, Brooklyn Public Schools

“She’s not lecturing from a textbook—she’s explaining how these platforms actually work because she helped build the campaigns that run on them.”

— Community Center Director, Brooklyn

“As a parent, I finally understand what my kids are dealing with online. Now our family has real strategies. This should be required for every parent in NYC.”

— Parent, Brooklyn Public Schools
Schnelle Acevedo
Current Content Creator Since 2010
14 Years inside the algorithms
100K+ Monthly readers — still growing
MWBE NYC & NYS Certified
From Brooklyn. For NYC.

I Don’t Just Teach This.
I Live It—Right Now.

Most digital literacy educators study the internet. I built a career on it—and I’m still building it today. Brooklyn Active Mama isn’t a past credential. It’s a live, active platform with 100,000+ monthly readers that I run while teaching your students, parents, and communities how the system works.

I spent 15 years inside the rooms where the campaigns were built—Disney, Netflix, Amazon, P&G. I know how algorithms are designed to capture attention because I helped design those strategies. That insider knowledge is what separates this work from every other digital literacy program out there.

🏠
Brooklyn native — raised in the same public school system I now serve, raising three kids in it today
🏫
Former PTA President — I understand school systems from the inside, not just the podium
🎓
Master’s in Public Administration — informs how I navigate procurement, government partnerships, and institutional programs
📚
Girl Scout leader & NAACP member — community roots aren’t a talking point, they’re my daily life
📷
Current content creator — I teach what’s working right now because I’m doing it right now

This work isn’t just professional—it’s personal, it’s local, and it’s rooted in real Brooklyn values.

The PILLARS Framework

My signature system that transforms scattered digital skills into a cohesive operating system for digital literacy

🔎 Awareness

Understanding how social media algorithms actually workfrom someone who built campaigns for them. We expose manipulation tactics so you can spot them.

How we teach it:
  • Smart With Screens Podcast
  • Algorithm Awareness Workshops
  • School Programs

🛡 Safety

Practical protection strategies for your digital life. Privacy settings, online boundaries, and recognizing red flags before they become problems.

How we teach it:
  • Digital Citizenship Programs
  • Parent Workshops
  • Senior Safety Training

💪 Agency

Taking control of your relationship with technology. Breaking addictive patterns and making intentional choices about screen time and engagement.

How we teach it:
  • Smart With Screens Program
  • Parent Education Sessions
  • Teen Workshops

🚀 Application

Using digital tools for positive outcomesbuilding your own “digital home” with blogs and websites instead of renting space on social platforms.

How we teach it:
  • Traffic Tricks Course
  • Blogging For Black Girls
  • Creator Training
🏆

Certified MWBE

Minority & Women-Owned Business Enterprise

Procurement-Ready for NYC & NYS Partnerships

BAM Digital Media LLC is a certified Minority & Women-Owned Business Enterprise (MWBE) in both New York City and New York State. This certification means we’re fully vetted, compliant, and ready to work with government agencies, public schools, libraries, and organizations that prioritize equity and excellence in their partnerships.

Our MWBE status streamlines procurement processes and demonstrates our commitment to bringing diverse, culturally competent perspectives to digital literacy education across New York.

Download Capability Statement
🎙 LISTEN NOW

Smart With Screens Podcast

The insider’s guide to understanding how social media really worksfrom someone who built the campaigns that got you hooked.

Every episode breaks down the manipulation tactics, algorithm secrets, and engagement strategies the big platforms don’t want you to understand. This isn’t generic “screen time bad” adviceit’s the real mechanics of digital manipulation explained by someone who created campaigns for Disney, Netflix, Amazon, and P&G.

Algorithm Awareness Digital Agency Breaking Addiction Patterns Taking Back Control
Listen to Smart With Screens
Smart With Screens Podcast

New episodes weekly

THE DIGITAL LITERACY PLAYBOOK
Essential Strategies for Schools & Organizations
Schnelle Acevedo
FREE DOWNLOAD

Get The Digital Literacy Playbook

The essential guide for NYC schools, libraries, and organizations ready to implement effective digital literacy programming

10 Critical Things Every School & Family Should Know – From digital permanence to algorithm manipulation
Why monitoring is not the same as education
How to turn digital literacy into actionable school programs
Age-appropriate strategies for K-12 students
Real wake-up call stories from a parent and educator

Frequently Asked Questions

Everything you need to know about booking digital literacy workshops with BAM Digital Media

How long is a typical workshop?

Our standard workshops are 45-60 minutes, but we customize length based on your needs. We offer everything from single-session introductions to multi-week comprehensive curricula. After-school programs typically run 45-60 minutes per session.

Can this be funded through Project PIVOT?

Yes! Our digital literacy workshops are Project PIVOT eligible. We’re familiar with the application process and can provide all necessary documentation. As a NYC & NYS certified MWBE, we streamline the procurement process for public schools.

Do you provide materials?

Absolutely. Every workshop includes participant handouts, digital resources, and follow-up materials for continued learning. For schools and organizations, we also provide educator guides and parent take-home resources to extend the learning beyond our sessions.

What ages do you teach?

We serve all ages from elementary school (grades K-5) through seniors. Each program is age-appropriate and tailored to developmental stages. Our curriculum adapts for middle schoolers, high schoolers, parents, educators, and older adults.

Are workshops available virtually?

Yes! All our workshops can be delivered virtually via Zoom, Google Meet, or your preferred platform. We’ve refined our virtual delivery to be just as engaging as in-person sessions, with interactive elements and breakout activities.

What makes your approach different?

Unlike generic digital citizenship programs, we teach how social media algorithms and platforms actually workfrom someone who spent 15 years building campaigns for Disney, Netflix, Amazon, and P&G. Our PILLARS framework provides a systematic approach, not scattered tips.

How far in advance should we book?

We recommend booking 4-6 weeks in advance for single workshops, and 8-12 weeks for multi-session programs. Spring and fall are our busiest seasons, so earlier booking ensures your preferred dates.

What’s your service area?

We primarily serve New York City (all five boroughs) with in-person workshops. Virtual workshops are available nationwide. We’re based in Brooklyn and have deep roots in NYC public schools, libraries, and community organizations.

Do you offer professional development for educators?

Yes! We provide PD workshops for teachers and administrators on integrating digital literacy into curriculum, understanding student online behavior, and teaching algorithm awareness. These sessions can count toward required PD hours.

What happens after I submit a proposal request?

Within 48 hours, we’ll send you a customized proposal based on your needs, including pricing, scheduling options, and curriculum overview. We’ll then schedule a brief call to answer questions and finalize details. No pressurewe’re here to find the right fit for your organization.

Let’s Fix This

Let’s Fix What’s Happening
In Your School

If your school is dealing with digital behavior issues right now, we can help you put structure in place quickly—and build something that lasts. No complicated procurement. No long wait.

Questions? Email contactus@bamdigitalmedia.info — we respond within 24 hours.

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