- Snapchat is used by millions: Approximately 18M users on snapchat and that number has exploded from 2014.
- Not just by kids anymore: Millennials have recently surpassed teenagers with the use of Snapchat. (See also: How Snapchat is targeting the over-35 crowd – LA Times)
- A Snapchat filter is likely to be used more than once: Snapchat users love a good filter. A new filter breaks up the monotony of their feeds.
- They are extremely cheap: Purchasing the filter is relatively easy and affordable.
- 90% open rate on snaps: Unlike Facebook, Twitter and Instagram, 90% of a users followers will see everything the user shares.
- Discover a new audience: Snapchat is one of the hottest social media networks and when the customer shares a snap, the followers are extremely likely to see it.
- The design options are endless: You can do a very traditional on brand filter or you can add different slogans/themes/holidays etc.
- Share discounts: You can incentivize your customers by offering a discount or products for every 5 shared Snapchats. You guarantee advertising and your customer gets a deal.
- Pictures of food are super popular on social: Other than selfies, the most popular type of content to share is FOOD. Sharing that good looking plate will have all their friends on Snapchat begging to grab a bite!
- Right on trend: Snapchat is one of the hottest social media networks among all demographics, especially the ones who make all the purchases.
